ART 134: Introduction to Graphic Design

Download as PDF

Class Program

Art

Graphic Design

Credits

Weekly Contact Hours

Course ID

090852

Meets Degree Requirements For

Humanities with Performance

Description

Introductory studio inquiry into graphic communication, including concepts and practical applications of traditional and contemporary visual art. Covers symbols, typography, information design, visual concepts and three-dimensional graphic design. Lectures, readings, demonstrations, slide presentations and group exercises are applied to visual problem solving, using digital hardware and software tools.

Grading Basis

Graded

Course Learning Outcomes

Make effective two-dimensional compositions by becoming a visual problem-solver.

Understand the ideal relationship between form, function and content in graphic design.

Understand the value of a thorough design process where multiple ideas are explored.

Use computer graphic tools to design effective visual communications for business, print, and web production.

Apply computer graphic design principles to the production and layout of graphic elements.

Demonstrate the ability to work in a production design team to develop advertising and content.

Understand the history of graphic design and its relationship to other forms of visual art.

Core Topics

Study and become more visually and verbally literate through understanding the theory, history and culture of graphic communications.
Discuss and analyze graphic communication techniques for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web
Investigate the balance between visual communication theory, fine art history, creative strategy, case studies, and the practical art of graphic design.
Study the behind-the-scenes creative struggles and solutions of dynamic visual graphic design solutions that communicate quickly, efficiently, and clearly.