ART 135: Graphic Design I

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Class Program

Art

Graphic Design

Credits

Weekly Contact Hours

Course ID

090853

Meets Degree Requirements For

Humanities with Performance

Description

Covers foundations of two-dimensional visual graphic design, using basic computer skills, techniques and technology. Classic design elements of balance, harmony, variety and other design principles are explored and employed toward projects covering line and shape, type combinations, typography as design elements, color composition, drawing, photo, and collage.

Grading Basis

Graded

Course Learning Outcomes

Effectively communicate ideas and emotions through 2-dimensional composition projects.

Begin to be able to identify and solve marketing communications problem assignments.

Understand the value of a thorough design process where multiple ideas are explored developing and refining the design concept, as well as the execution strategy—from thumbnail sketches to finished presentation comprehensives.

Use computer graphic tools to design effective visual communications for business, print, and web pages.

Apply computer graphic design principles to the production and layout of graphic elements.

Design a graphic communication solution through conceptualization, research, development of the design strategy and production.

Have the knowledge needed to proceed self-critically through each step of the design process from research and design strategies to final solution.

Produce design solutions for projects ranging from business cards and letterhead to software packaging and high-tech information kiosks.

Develop an initial student portfolio illustrating graphic design skills required of today's digital designers.

Core Topics

Investigate graphic design layout options that will include poster design, book Jackets and magazine Covers, Packaging, Audio Packaging/CD covers, Unconventional Advertising, and Annual Reports.
Teaches the fundamentals of classic design and how to apply these principles digitally using Adobe Illustrator and Photoshop.
Explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles.
Class projects teach how to work digitally to create lines and shapes, balance, compositions, abstractions, type combinations, color composition, mixing colors, color palettes, CMYK & RGB, photo collages, tactile textures, and digital collages
Develop practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architectures, etc.