ART 137: Typography

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Class Program

Art

Graphic Design

Credits

Weekly Contact Hours

Course ID

090855

Meets Degree Requirements For

Humanities with Performance

Description

Focuses on using typography as the primary visual in design exploration, with text introduced as a design element. Includes font classification, composition and production techniques. Projects cover typographic history, effective use of type and letterforms, and working knowledge of effective typographic methodology to creatively solve communications problems.

Grading Basis

Graded

Course Learning Outcomes

Illustrate a firm foundation of typography, both aesthetic and technical.

Demonstrate an understanding of typographic design and usage as a compositional element.

Understand the value of a thorough graphic design process where multiple solutions are explored and refined—from thumbnail sketches to finished presentation comprehensives.

Critique their own typographic design and give support to others through constructive layout analysis.

Understand the intricacies of font selection giving visual meaning (voice) to words.

Be able to use the principles and elements of typographic design to proceed through the design process from research and design strategies to final solution.

Produce typographic design solutions for projects ranging from letterforms to posters, from basic flyers to promotional materials, and from identity to branding.

Contribute specific typographic designs to a student portfolio that demonstrates their personal graphic design skills required of today's Graphic Designers.

Core Topics

Students study letterform and typographic usage as well as research and writing about typographic design.
Investigate graphic design layout using typographic principles combined with a general history, both aesthetic and technical.
Develop design layout options that will include poster design, identity, letterform development.
Teaches the fundamentals of classic design and how to apply these principles digitally using Adobe Illustrator and InDesign.
Explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles.
Class projects demonstrate the impact of legibility and readability and will be investigated in relation to a student's choice of selecting and applying type and integration with related design elements
Develop practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architectures, etc.