ART 233: Packaging Design

Class Program
Weekly Contact Hours
Course ID
Meets Degree Requirements For
Humanities with Performance

Packaging design combines marketing and graphics with an emphasis on three-dimensional design. Packages are analyzed and positioned from a marketing point of view. Brand marks, visual graphics and color schemes are developed for individual products and more sophisticated related product lines. Typical assignments include food, fragrance and mass-market packaging designs.

Grading Basis

Course Learning Outcomes

Core Topics


  1. Students study historical and current packaging needs and solutions based on market research analysis and writing about packaging design.
  2. The course addresses the standards, rules and language of retail merchandising in multiple venues, with a focus on presentation skills that will allow students to utilize and maximize their creativity abilities
  3. Introduces the fundamentals of dimensional construction while simultaneously integrating many design disciplines and principles.
  4. Students will design retail packages that are practical, affordable and competitive.
  5. Explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles.
  6. Class projects demonstrate the necessity of legibility, readability, and imaginative use of materials and surface graphics are encouraged.
  7. Develop practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architectures, etc.