ART 233: Packaging Design

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Class Program

Art

Graphic Design

Credits

Clinical Hours None

Weekly Contact Hours

Course ID

090908

Meets Degree Requirements For

Humanities with Performance

Description

Packaging design combines marketing and graphics with an emphasis on three-dimensional design. Packages are analyzed and positioned from a marketing point of view. Brand marks, visual graphics and color schemes are developed for individual products and more sophisticated related product lines. Typical assignments include food, fragrance and mass-market packaging designs.

Grading Basis

Graded

Prerequisites

ART 135

Course Learning Outcomes

Illustrate a firm foundation of packaging, both aesthetic and technical.

Demonstrate an understanding of 3-D packaging design with use of type, color and identity as a compositional elements.

Understand the value of a thorough graphic design process where multiple solutions are explored and refined for presentation—from thumbnail sketches to finished presentation comprehensives.

Critique their own packaging design and give support to others through constructive layout analysis and perspective derived from market research.

Understand the intricacies and legal requirements of commercial packaging design through consistent visual digital design elements based on marketing information.

Be able to use the principles and elements of market research, typography, color theory and design techniques to proceed through the design process from research and design strategies to final solution.

Produce packaging design solutions for projects ranging from simple one-off packages to complex, specific product series packaging including identity and consistent branding.

Contribute specific packaging designs to a student portfolio that demonstrates their personal graphic design skills required of today's Graphic Designers.

Core Topics

Students study historical and current packaging needs and solutions based on market research analysis and writing about packaging design.
The course addresses the standards, rules and language of retail merchandising in multiple venues, with a focus on presentation skills that will allow students to utilize and maximize their creativity abilities
Introduces the fundamentals of dimensional construction while simultaneously integrating many design disciplines and principles.
Students will design retail packages that are practical, affordable and competitive.
Explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles.
Class projects demonstrate the necessity of legibility, readability, and imaginative use of materials and surface graphics are encouraged.
Develop practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architectures, etc.