ART 139: Publication Design & Layout

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Class Program

Art

Graphic Design

Credits

Clinical Hours None

Weekly Contact Hours

Course ID

090857

Meets Degree Requirements For

Humanities with Performance

Description

This foundation class for graphic designers identifies issues specific to publications and ways in which design principles and techniques are applied to solve them. Topics include effectively organizing content, using type and color, understanding the development of functional and visually engaging compositions, understanding visual and informational hierarchy, and typography.

Grading Basis

Graded

Course Learning Outcomes

Illustrate a firm foundation of page design layout.

Demonstrate an understanding of typography design and usage as a compositional tool.

Understand the value of a thorough graphic design process where multiple layout ideas are explored and refined—from thumbnail sketches to finished presentation comprehensives.

Critique their own page design and give support to others through constructive layout analysis.

Create graphic design layouts for publications.

Be able to use the principles and elements of publications design to proceed through the design process from research and design strategies to final solution.

Produce publication design solutions for projects ranging from basic flyers and newsletters to books, magazines and promotional literature.

Initiate a student portfolio that demonstrates their personal graphic design skills required of today's digital publication designers.

Core Topics

Investigate graphic design layout options that will include poster design, book Jackets and magazine Covers, Packaging, Audio Packaging/CD covers, Unconventional Advertising, and Annual Reports.
Teaches the fundamentals of classic design and how to apply these principles digitally using Adobe Illustrator and Photoshop.
Explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles.
Class projects teach how to work digitally to create lines and shapes, balance, compositions, abstractions, type combinations, color composition, mixing colors, color palettes, CMYK & RGB, photo collages, tactile textures, and digital collages
Develop practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architectures, etc.