BCT 118: Customer Relations Management

Credits
3
Weekly Contact Hours
3
Course ID
092355
Meets Degree Requirements For
Restricted Elective
Description

Develop skills for providing superior customer service in an increasingly diverse world. Specific techniques will be covered that will result in improved communications with customers and customer satisfaction.

Grading Basis
Graded

Course Learning Outcomes

Core Topics

 

  • Goals of customer service
  • Elements of a positive service culture
  • Societal factors affecting customer service in a diverse world
  • Customer behavior
  • Effective verbal and nonverbal communication and listening skills
  • Techniques to build and maintain positive customer relationships for retaining and increasing customers
  • Service breakdowns and finding solutions to problems
  • Ethics and professional conduct