BUS 241: Principles of Marketing

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Class Program

Business

Credits

Weekly Contact Hours

Course ID

092388

Meets Degree Requirements For

General Elective

Description

Problems and practices relating to the marketing exchange process. Emphasis on planning marketing strategies for product, price, promotion and distribution issues. Gain understanding of Integrated Marketing Communications systems approach, how to apply IMC concepts to both profit and nonprofit organizations. Develop a comprehensive, industry-specific marketing plan.

Grading Basis

Graded

Course Learning Outcomes

2/24/20

Identify and apply the marketing mix elements to various business scenarios and problems and clearly articulate and apply the role of each element to a marketing plan.

Find and use sources for marketing research and apply data to marketing problems.

Identify the elements of a marketing plan and apply these elements to the development of an industry-specific marketing plan.

Core Topics

Marketing Strategy
Marketing Research
Pricing Strategies
Placement Strategies
Product Development
Promotional Mixes