BUS 242: Retail Management

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Class Program

Business

Credits

Weekly Contact Hours

Course ID

092389

Meets Degree Requirements For

Restricted Elective

Description

A study of the highly competitive, rapidly changing retail business environment. Topics include product and services retailing, store management, e-tailing, consumer decision-making, growth, planning the strategic profit model and globalization issues. Retail management concepts are taught within a conceptual, theoretical, practical and strategic framework.

Grading Basis

Graded

Course Learning Outcomes

Explain the basic role, processes, and purpose of strategic retail management.

Define terms and concepts specific to the retail industry.

Explain the differences and similarities between retailing and e-tailing.

Understand issues affecting retailers, such as merchandising, site location, and customer service.

Differentiate between strategic options for large versus small retail business retailing.

Explain components affecting consumer decision-making.

Apply the concepts of segmentation, targeting, and positioning as they relate to retail consumers.

Describe the value of ongoing market research.

Understand the global perspective; external and internal variables impacting retail marketing strategy, such as environmental, legal, political, social, and competitive issues.

Core Topics

Understand current trends in retailing/e-tailing
Describe how ongoing market research impacts segmentation, targeting, and positioning decisions.
Explain consumer decision making and how it impacts retailing decisions.