Description
Major focus is developing a business plan for a new or existing business, including market analyses and financial forecasts. Additional topics are human resource management, forms of ownership, operational planning, and establishing and maintaining competitive advantages.
Grading Basis
Graded
Course Learning Outcomes
Core Topics
- Develop a practical understanding of entrepreneurship and small business management concepts, problems and opportunities
- Critically evaluate and apply small business management principles to the current business environment
- Apply an ethical set of values as they relate to small business management
- Understand marketing concepts including target market analysis, pricing strategies, promotion and market research
- Understand human resource fundamentals
- Identify and understand legal issues, including intellectual property