BUS 245: Small Business Management

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Class Program

Business

Credits

Clinical Hours None

Weekly Contact Hours

Course ID

092391

Meets Degree Requirements For

Restricted Elective

Description

Major focus is developing a business plan for a new or existing business, including market analyses and financial forecasts. Additional topics are human resource management, forms of ownership, operational planning, and establishing and maintaining competitive advantages.

Grading Basis

Graded

Course Learning Outcomes

Students will develop a practical understanding of entrepreneurship and small business management concepts.

Students will apply small business management principles to the current business environment. Students will focus on industry-specific small business problems and opportunities.

Students will prepare a small business plan.

Core Topics

Develop a practical understanding of entrepreneurship and small business management concepts, problems and opportunities
Critically evaluate and apply small business management principles to the current business environment
Apply an ethical set of values as they relate to small business management
Understand marketing concepts including target market analysis, pricing strategies, promotion and market research
Understand human resource fundamentals
Identify and understand legal issues, including intellectual property