BUS 230: Introduction to Entrepreneurship

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Class Program

Business

Credits

Clinical Hours None

Weekly Contact Hours

Course ID

092386

Meets Degree Requirements For

Restricted Elective

Description

Introduction to the elements of successful entrepreneurship, business opportunity identification and assessment, economic development strategies, and development of an effective business plan.

Grading Basis

Graded

Course Learning Outcomes

Understand the opportunities and demands of entrepreneurship.

Use economic, marketing, and demographic data to determine and evaluate potential business concepts.

Understand the sources and requirements for the funding of a business.

Create a business plan and present a summary briefing of the plan.

Explain the ethical considerations of the student’s business concept.

Examine and analyze potential target markets.

Explore business formation strategies.

Examine business structure models.

Research a business concept and determine its potential viability.

Core Topics

The importance of entrepreneurship to economic development.
The opportunities and demands relating to entrepreneurship.
Using economic, marketing, and demographic data bases for entrepreneurship research.
Funding a new business.
Writing a business plan and presenting a summary brief of the plan.
Considering the ethical implications of the potential business.
Business formation strategies.
Target market identification.
Business structure models.