ART 234: Graphic Design II

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Class Program

Art

Graphic Design

Credits

Clinical Hours None

Weekly Contact Hours

Course ID

090909

Meets Degree Requirements For

Humanities with Performance

Description

Studio course covering the process and purpose of graphic design. Projects include developing graphic design solutions for logos, branding, book jackets, packaging, posters, and advertising. Components of the design process including typography, layout, two-dimensional design principles, the job search, and student portfolios will be covered.

Grading Basis

Graded

Prerequisites

ART 139

Course Learning Outcomes

Apply typographic solutions to graphic design problems.

Apply the basics of page design by incorporating the Grid concept.

Demonstrate an understanding of basic photography concepts and cropping techniques for use in design layouts.

Develop creative ideas, work successfully with the printer, select color palettes, select paper, and participate in advertising creative teamwork.

Demonstrate an understanding and appreciation of basic design acquired in Graphic Design I, through a series of initial layout projects.

Develop knowledge of page layout coupled with extensive use of typography with specific applications in page design through projects for advertising and collateral.

Demonstrate a continuing growth in creativity through projects that range from logos, visual identity, branding, book jackets, CD covers, 3-D packaging, posters, annual reports and advertising.

Develop a collection of student work into a design portfolio.

Core Topics

Reinforce the basic understanding of the fundamentals of the elements and principles of Design.
Reinforce Graphic Design from the perspective of its components and the stages of Graphic Design Solutions: Strategy, Concept, Design, Productions and Execution.
Study the form and structure of typography and how it applies to page design layout.
Study Visual Identity and Brands (logos/symbols/Pictograms) and Branding.
Introduction of various applications of graphic design from 2-D posters/CD labels/advertising to 3-D packaging Design.